Content Marketing For Manufacturing Companies
Manufacturing companies need content marketing too, yet so many of the best marketers in the world write off this industry as “boring.”
We don’t think there's such a thing as a boring industry—we just think there’s a lot of boring marketers. If you need a content marketing partner to help show your team how content marketing can drive meaningful results, we’re the team for the job.
How we help B2B manufacturing companies drive results
STEP 1: COLLABORATE
Whether you’ve been building your company for months, years or decades, you know your business. And we know how to conduct great marketing for manufacturing companies. We start every engagement with a conversation to better understand your business, your goals and the people you’re trying to reach.
STEP 2: RESEARCH
Once we understand your business in more detail, we conduct competitive research, keyword research, ecommerce research, and UX analysis to understand what kind of digital marketing efforts will translate into returns.
STEP 3: STRATEGIZE
After doing research, we begin to strategize the best approach for your entire content marketing engine. We provide recommendations for stepping up your content optimization, search engine optimization, on-site optimization, social media marketing and much more.
STEP 4: CREATION
Our team of writers, editors, designers and strategists comes together to give your brand the content marketing assets you need to stand out. From landing pages and social media content to blog posts and white papers, we create content that will help your sales team nurture leads and your website attract potential customers.
STEP 5: PUBLISH & DISTRIBUTE
You know it’s not enough to press publish on a blog post and call it a day. We ensure that the content you publish reaches your target audience. We identify industry-specific channels that your buyers are using to make decisions and effectively distribute content to these channels.
Trends shaking up manufacturing from our perspective
The world of manufacturing is changing. It’s no longer a game where you can send a hundred salespeople on the road knocking on doors and taking people out for dinner to close a deal—now you need to connect with buyers earlier and establish relationships online. It’s a new age, and here are three trends that are making things even more interesting: